FOR IMMEDIATE RELEASE: 7/21/22
Approach Inc. Launches New St. Louis-Based Dating App
Approach Dating helps people find their person, in person.
(St. Louis, MO, July 2022) – Approach Inc. today celebrates the one-year anniversary of the launch of Approach Dating, a dating app that connects users in person at local businesses and events. Approach reduces the time that single users spend behind a screen by facilitating safe, in-person meetups at Approach Partner Businesses so that users can gauge chemistry immediately.
On average, dating app users spend 10 hours per week dating on their phones–that’s a part-time job! Yet, dating app algorithms have not been scientifically proven to predict interpersonal chemistry. That means that those 10 hours each week won’t necessarily help you find a good match unless you’re able to connect in person.
“We created Approach to solve our own problems with the existing online dating options,” says Approach CEO, Allison Cousins. “We were sick of wasting so much time swiping and messaging while rarely meeting people in person. When the rare meetup did happen, we’d know within two minutes if there was legitimate chemistry. We knew there had to be a more efficient way to meet people and know quickly if it was a romantic relationship worth pursuing.”
The anniversary of Approach’s launch comes in the midst of the company achieving a number of key milestones. Approach was selected as one of 1,000+ applicants into Newchip’s competitive accelerator program and has recently completed an investor readiness program and a startup bootcamp. In 2021, Approach raised a pre-seed round of $45,000 to bring the product to market.
To date, Approach has over 1600 downloads and 60 local partner businesses, including City Foundry, Urban Chestnut Brewing Company, and Ball Park Village, among others.
Approach Inc. was founded in St. Louis in 2020 to bridge the gap between online dating and meeting in person. Approach empowers users to forge real human connection and embrace individual preferences by connecting people in real-time in safe, low-pressure environments because we believe that you can only find your person if you’re in person. We invest in the local economy by partnering with businesses to feature their establishments within the app as meetup sites and by facilitating singles events at their businesses.